How to Choose Topics for Real Estate Blogs
To have a successful blog, you need to create regular, consistent blog posts each week.
At least one post a week is necessary to maintain an active blog, but more may help you achieve results faster.
You might be wondering how you're going to have something to write about every week, so we decided to write a blog to help you out!
Continue reading to learn ways you can find good ideas to keep your audience engaged.
150+ Blog Ideas for Real Estate Agents
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Listen to Your Clients
Pull out your phone, and start taking notes on the common questions you get from clients. Start thinking of these as potential blog topics.
The more of them you cover, the less often you’ll get the same questions!
Here are some common questions clients ask that make great blogs:
What are the steps in the selling process?
How long does it take to buy a home?
What is the difference between a buyers market and a sellers market?
How many homes should I look at before buying one?
How much does it cost to sell a home?
By writing about topics your clients are already wondering about, your blog can become a complement to your amazing 1-on-1 service.
Address Common Challenges
You know very well what people go through when they are selling or buying a house.
Because you’ve helped so many clients in the past, you already know what problems they encounter in the process.
So start from there. Use your blog to provide solutions to buyer’s and seller’s most common problems.
Cover topics that solve challenges like:
“Veteran Home Buying Programs”
“First-Time Home-Buying Assistance”
“How to Sell a Home Fast”
“Top Staging Mistakes”
Your clients are coming to you, an expert in real estate, for solutions to their problems.
If readers find your content useful to them, they are more likely to not only return to your blog but also refer your blog to others!
Cover Local Events
While most of your content should be timeless, writing about what’s new or interesting in your area is a great way to attract a local audience.
Is there a local art festival this weekend? Write about it.
Did a new trendy restaurant or yoga studio open up near a popular neighborhood? Write about it.
Maybe the local community center is putting on a play? Write about that too!
Your audience wants to know what is going on here and now in the community. Don’t just limit yourself to one-time events either.
Even recurring events like seasonal festivals, art classes, or a yearly toy drive could prove to be great blogging ideas as well.
Keeping your finger on the pulse of the community is a great way to let your readers know that you are the local real estate expert. It also helps with local SEO!
As your readers find interesting content on your blog, they could be more likely to buy in your area if they know what’s going on there.
Visit Real Estate Forums or Realtor FAQ Pages
Forums where homebuyers and sellers ask questions to experts are another great place to find topics to write.
Browse these forums regularly and take note of some of the questions buyers and sellers are asking. Even if you see a great answer already, provide a more thorough answer in your blog.
Be open to posts made by clients and realtors alike. Other realtors will be looking for information too, so feel free to write some blog posts targeted at them.
After all, your fellow realtors could also be a part of your growing audience. When browsing forums, if another realtor poses a question, don’t count it out as a potential blog topic.
Finally, be sure to interact on the forums as well. Posting your own questions or comments, aimed at either fellow realtors and buyers alike, opens the opportunity for you to get direct feedback from potential readers.
Have a conversation. Be involved in the online community. Your conversations could certainly open the door for more blog content.
Here are some potential real estate forums to check out:
Build Topics Around Search Queries
SEO (search engine optimization) is essential to every successful blog.
Part of SEO is having content that answers queries or keywords that people type into search engines. For example: “Does a New Roof Increase Home Value?” and “What is curb appeal?”
A keyword is actually a phrase of 3-6 words. Think of your website or your blog idea, then describe it in one short phrase. This will be its keyword and what people will use to search for your blog.
The better your keywords, the higher you’ll rank on search engines and the more traffic you’ll drive to your blog.
Use keyword search tools such as Moz Keyword Explorer. They’ll give you about 10 free keyword searches each month. Then they’ll ask that you pay to continue.
If you’re working with a professional blogging service, then they will likely have unlimited access to tools to get the best results with your blog.
The Forge Philosophy
At Forge Marketing Group, we care about providing our clients with sustainable, holistic, and client-owned marketing solutions to help them grow their real estate businesses.
We’ve worked with too many real estate agents who have been burned by “lead generation” companies, so we make it our priority to offer everything those businesses can’t.
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