We Got Our Lawn Care Client 30 Job Applicants in 2 Weeks Using Facebook Ads
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Lawn care client in Winder, Georgia
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14+ years of experience
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Services offered:
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Fertilization and weed control
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Lawn mowing,
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Mulch and pine straw Installation
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Tree limbing
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$2,000 / month marketing budget
Client Details
Problem
Our client . . .
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Needed to hire 3 employees to keep up with the new business and to replace an employee.
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Was in a rush to hire because he wouldn’t be able to meet the demand of existing customers or take on new business with the current number of employees.
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Was not finding any luck using indeed and was actually losing money on the platform.
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Wanted employees that were within a 30-minute drive of the office and storage space.
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Had these hiring needs during the national employee shortage in 2020.
Solution and Implementation
We recommended trying Facebook ads to recruit local talent.
Our team . . .
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Designed the ad flyer and wrote the ad copy.
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Wrote the job description and requirements.
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Made a landing page on the website where applicants could submit their information.
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Set up the ad in Facebook ads manager.
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Targeted people living in a 15-mile radius of the client’s office.
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Published and monitored the ad.
Roadblocks
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This was a new idea our team had as a result of our client’s needs. If we hadn't asked if our client had any problems to solve, we wouldn’t have had the opportunity to try it!
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Because we had never run ads for employment, we had to learn Facebook’s rules and regulations for running this type of ad.
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Since this was a new concept, we could not accurately predict the results we would get.