We Got Our Client 275 New Customers in 1 Year Using Google PPC Ads
-
Lawn care client in Winder, Georgia
-
14+ years of experience
-
Services offered:
-
Fertilization and weed control
-
Lawn mowing,
-
Mulch and pine straw Installation
-
Tree limbing
-
-
$2,000 / month marketing budget
Client Details
Problem
Our client . . .
-
Was working with HomeAdvisor and Valpak to get non-exclusive leads with a <25% close rate.
-
Wanted a reliable and consistent source of new customers that would be easier to convert.
-
Needed to get new clients in Winder and surrounding areas (HomeAdvisor and Valpak did not reach those areas because they’re not major towns).
-
Wanted to increase the number of fertilization and weed control sales.
Solution and Implementation
We recommended using Google PPC ads to create a consistent and exclusive pipeline of potential customers who wanted lawn care services.
Our team . . .
-
Set up a new Google ads account for our client.
-
Targeted Winder and the surrounding towns.
-
Set a shared budget among the ad campaigns to stay on budget.
-
Created campaigns promoting fertilization and weed control as well as lawn mowing.
-
Optimized the Google ad components landing page, keywords list, negative keywords list) to get a good quality score rating from Google.
-
Created a landing page with a form for potential customers to request quotes.
-
Set the landing page to automatically email the client’s sales rep when a potential customer submitted a quote request.
-
Adjusted the campaigns and added to the negative keywords list according to ad delivery.
-
Provided the client with a weekly ad performance report.
-
Met with the client bi-weekly to review ad performance, discuss additional needs, and answer questions.
Roadblocks
-
Since we built all new campaigns, they took 1-2 months to mature and produce consistent, predictable results.
-
During that time, the ads received some clicks from irrelevant consumers, and the average cost per click was higher than normal.
-
To address these roadblocks, we continued to add negative keywords to the keywords list based on searches associated with the ads.
-
We also followed all optimization suggestions from Google.