
We Got Our Client 275 New Customers in 1 Year Using Google PPC Ads
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Lawn care client in Winder, Georgia
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14+ years of experience
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Services offered:
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Fertilization and weed control
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Lawn mowing,
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Mulch and pine straw Installation
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Tree limbing
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$2,000 / month marketing budget
Client Details
Problem
​Our client . . .
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Was working with HomeAdvisor and Valpak to get non-exclusive leads with a <25% close rate.
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Wanted a reliable and consistent source of new customers that would be easier to convert.
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Needed to get new clients in Winder and surrounding areas (HomeAdvisor and Valpak did not reach those areas because they’re not major towns).
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Wanted to increase the number of fertilization and weed control sales.
Solution and Implementation
We recommended using Google PPC ads to create a consistent and exclusive pipeline of potential customers who wanted lawn care services.
​Our team . . .
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Set up a new Google ads account for our client.
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Targeted Winder and the surrounding towns.
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Set a shared budget among the ad campaigns to stay on budget.
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Created campaigns promoting fertilization and weed control as well as lawn mowing.
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Optimized the Google ad components landing page, keywords list, negative keywords list) to get a good quality score rating from Google.
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Created a landing page with a form for potential customers to request quotes.
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Set the landing page to automatically email the client’s sales rep when a potential customer submitted a quote request.
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Adjusted the campaigns and added to the negative keywords list according to ad delivery.
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Provided the client with a weekly ad performance report.
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Met with the client bi-weekly to review ad performance, discuss additional needs, and answer questions.
Roadblocks
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​Since we built all new campaigns, they took 1-2 months to mature and produce consistent, predictable results.
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During that time, the ads received some clicks from irrelevant consumers, and the average cost per click was higher than normal.
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To address these roadblocks, we continued to add negative keywords to the keywords list based on searches associated with the ads.
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We also followed all optimization suggestions from Google.