578 NEW CUSTOMERS IN 12 MONTHS
How our Google ads campaign achieved 3.85x return on ad spend and earned $344,094 in revenue for our client.
THE PROBLEM
Our client...
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Was earning an average of $3.5M in annually recurring revenue with roughly 4,000 customers.
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Wanted to grow to 5,000 customers and reach an average of $4M in annually recurring revenue.
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Annually earned about 400 new customers from organic traffic and 100 new customers from yard sign and truck calls.
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Sought to supplement customer acquisition through organic traffic with paid Google ads.
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Wanted to work with a hands-on and responsive team they could trust to manage their Google ad campaigns.
SOLUTION AND IMPLEMENTATION
We managed our client’s Google ad campaigns with daily monitoring and weekly adjustments to keywords, delivery settings, and bid strategies to reduce costs, refine targeting, and drive high-intent leads that were ready to convert.
Our team...
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Defined clear conversion goals and set cost-per-action caps to help Google prioritize high-quality leads.
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Deployed a multi-channel ad approach with search, local service, demand generation, and performance max ads to drive consistent results.
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Created and regularly refined a comprehensive negative keyword list to eliminate irrelevant traffic.
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Implemented precise location targeting by including and excluding specific ZIP codes.
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Designed a high-converting landing page with a quote request form that triggered real-time alerts to the sales team.
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Managed a shared campaign budget to balance cost control with optimal reach.
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Enhanced ad elements including landing pages, keyword strategy, and negative keywords to achieve strong Quality Scores.
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Adjusted keyword match settings to minimize competitor visibility on branded search terms.
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Provided ongoing performance analysis with weekly reporting and strategy meetings.