275 NEW CUSTOMERS IN 12 MONTHS
How we used Google ads to help our client achieve rapid growth with a 40% close rate and a customer acquisition cost of $87.27.
THE PROBLEM
Our client...
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Had been relying on Angi and Valpak for non-exclusive leads, resulting in a conversion rate of less than 25%.
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Sought a dependable and consistent source of high-quality leads with stronger conversion potential.
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Needed to expand their customer base specifically in Winder and neighboring communities, which could not be reached via Angi or Valpak due to their smaller market size.
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Aimed to increase sales specifically in fertilization and weed control services.
We recommended using Google PPC ads to create a consistent and exclusive pipeline of potential customers who wanted lawn care services.
SOLUTION AND IMPLEMENTATION
Our team...
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Launched a new Google Ads account and built campaigns targeting Winder and surrounding towns.
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Promoted key services such as fertilization, weed control, and lawn mowing through tailored ad campaigns.
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Developed a high-converting landing page with a quote request form, set to notify the client’s sales representative automatically upon submission.
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Allocated a shared campaign budget to ensure cost efficiency while maximizing reach.
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Optimized ad components including landing page design, keyword strategy, and negative keywords to achieve a high Google Quality Score.
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Continuously refined campaign performance based on ad delivery insights and expanded the negative keyword list as needed.
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Delivered performance reports and conducted weekly meetings with the client to discuss campaign results.