81% Organic Traffic Growth in 10 Months
We used tried-and-true SEO techniques to increase the number of website visitors our client received through organic Google search.
RESULTS
81.4%
Increase in organic clicks from 2022 peak season to 2023 peak season
35.1%
Jump in average search ranking positions from 2022 peak season to 2023 peak season
.png)
2.1k
Ad Clicks
30.5%
Increase in organic impressions from 2022 peak season to 2023 peak season
75.4%
Of the 195 tracked keywords ranked within the top 10 search results for our client.
.png)
THE PROBLEM
Our client...
-
Sought to improve search engine rankings for high-intent keywords related to weed control and lawn care.
-
Needed to establish visibility for mosquito control services in relevant local search results.
-
Operated across 40 cities and wanted to strengthen online presence within each local market.
-
Wanted to drive more qualified website traffic through organic search, particularly from Google.
-
Faced technical website issues that hindered SEO performance and website discoverability.
SOLUTION AND IMPLEMENTATION
We recommended implementing SEO strategies to improve their rankings for relevant search terms and to increase their organic traffic.
Our team...
-
Audited the website for technical issues that inhibited navigation by website visitors and search engine crawlers.
-
Conducted a competitive analysis to identify differences in keyword rankings, SEO strategies, website layouts, and technical factors.
-
Researched and organized keywords aligned with core services and target areas.
-
Fixed pagination errors, broken links, 4xx errors, and over 1,000 pages with unminified CSS and JavaScript.
-
Improved on-page SEO by updating meta titles, fixing duplicate content, and adding 56 missing meta descriptions.
-
Created 40 service area pages with location-specific content to improve visibility across the client’s 40-city footprint.
-
Produced 39 targeted blog posts with 15 focusing on mosquito control and 24 on lawn care.